As a customer-centric marketing automation platform, Drip helps brands understand their customers and drive revenue through email, popups, and automation.
With this simple Google Tag Manager Event Listener, you can track interactions like form submission on Drip. Simply copy the code into your Google Tag Manager with the necessary configuration and you are ready to begin collecting those events when they trigger.
How to track Drip form submission with Google Tag Manager
Elementor is one of the leading marketing technology tools out there. It is highly likely that you will encounter a website that uses Drip in your analytics journey, hence it is very important to have this Drip form submissions tracking skill under your belt.
You’ll need Google Tag Manager and the Drip form submission event listener javascript code.
The code
<script>
jQuery( document ).ready(function( $ ){
jQuery( document ).on("submitted.drip", function(ev, data){
console.log(data);
window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
'event': 'dripformsubmission',
'formdata': data
});
});
})
</script>
- Start by creating a custom HTML tag where you’ll paste the event listener code and fire it on pageview or DOM ready.
- Create a custom event with the event name [dripformsubmission]
- The event happens only on successful submission of Drip forms
- Connect your marketing tag(s) to this trigger to send events to your analytics platform like GA4.
- Trust But Verify (TBV). Test, test and debug
- Publish once everything is okay.
